Version: 2 July 2026
The AdLead respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website, contact us or use our services.
1. Who We Are
The AdLead
Sole Proprietorship under Dutch law
Catharina van Clevelaan 49
1181 BG Amstelveen
The Netherlands
Chamber of Commerce No.: 83909745
VAT No.: NL003889098B59
Email: niels@theadlead.com
Website: www.theadlead.com
The AdLead is the controller responsible for the processing of your personal data.
2. Personal Data We Collect
We may collect and process the following personal data:
first and last name;
company name;
job title;
email address;
telephone number;
IP address;
information regarding your use of our website;
information submitted through our contact form;
correspondence by email or other communication channels;
any other personal information you voluntarily provide to us.
3. How We Collect Personal Data
We collect personal data:
when you visit our website;
when you contact us via our contact form;
when you send us an email;
when you engage our services;
through cookies and analytical tools;
when you communicate with us via social media or other digital channels.
4. Purposes of Processing
We process personal data for the following purposes:
responding to enquiries and requests;
preparing quotations and proposals;
performing our services and agreements;
managing client relationships;
invoicing and financial administration;
improving our website and services;
marketing and business development activities;
complying with legal obligations.
5. Legal Basis for Processing
We process personal data on the following legal bases:
performance of a contract;
legitimate interests;
compliance with legal obligations;
consent, where required.
6. Sharing Personal Data
We may share personal data with:
Squarespace (website hosting);
Google Analytics;
Meta Platforms (Meta Pixel);
IT and administrative service providers;
professional advisers where necessary.
The AdLead does not sell personal data to third parties.
Personal data will only be shared where necessary for the purposes described in this Privacy Policy or where required by law.
7. International Transfers
Some of our service providers may process personal data outside the European Economic Area.
Where personal data is transferred internationally, The AdLead will ensure that appropriate safeguards are in place in accordance with applicable data protection laws.
8. Retention Periods
We do not retain personal data longer than necessary.
As a general rule:
enquiries and contact requests: up to 2 years;
client administration and invoices: 7 years;
website analytics data: up to 26 months;
other personal data: only as long as necessary for the purpose for which it was collected.
9. Cookies and Analytics
Our website uses:
functional cookies;
analytical cookies through Google Analytics;
marketing cookies through Meta Pixel.
Please refer to our Cookie Policy for further information.
10. Your Rights
Under applicable privacy laws, you may have the right to:
request access to your personal data;
request correction of inaccurate data;
request deletion of your data;
object to processing;
request restriction of processing;
request data portability;
withdraw your consent at any time.
Requests may be submitted to:
We will respond within the timeframe required by applicable law.
11. Security
The AdLead takes appropriate technical and organisational measures to protect personal data against loss, misuse, unauthorised access or unlawful processing.
However, no method of transmission over the internet or method of electronic storage is completely secure.
12. Third-Party Websites
Our website may contain links to third-party websites.
The AdLead is not responsible for the privacy practices or content of such third-party websites.
13. Complaints
If you have concerns regarding the processing of your personal data, please contact us first.
You also have the right to lodge a complaint with the:
Dutch Data Protection Authority (Autoriteit Persoonsgegevens)
Website: www.autoriteitpersoonsgegevens.nl
14. Amendments
The AdLead reserves the right to amend this Privacy Policy from time to time.
The most recent version will always be available at:
The AdLead
Amstelveen, The Netherlands
2 July 2026
Niels Grevenstuk
Owner – The AdLead